How Bangalore Bookshop Atta Galatta Keeps Itself Going In A World Of E-Books

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How Bangalore Bookshop Atta Galatta Keeps Itself Going In A World Of E-Books


Readers who lament that increasingly more bookstores are downing shutters will have to plan a shuttle to Bangalore, which has a lovely array of retailers to make a choice from—for bargains and serendipitous reveals, there are Blossoms, Bookworm and Goobe’s Ebook Republic, down Church Side road; for youngsters’s books, seek advice from Lightroom Book place in Cooke The city; and if you need a dose of cultural heft along with your studying, pass to Atta Galatta.

Atta Galatta, unfold over the primary and 2nd flooring of a construction within the bustling Koramangala space, serves as a type of cultural touchstone for Bangalore’s readers, due to the various occasions it hosts. Additionally it is an instance of a bookstall that has controlled to stick related within the occasions of Amazon and virtual books, thru a moderately curated assortment, group of energetic readers and partnerships with literary gala’s.

Whilst you input Atta Galatta, the variety of books will compete with the fragrant clear out espresso within the hooked up cafe to appeal even reluctant readers.

You’ll in finding books in Hindi, Kannada, Tamil, Telugu, Malayalam, Hindi and Urdu in Atta Galatta—those vary from Premchand’s Hindi classics to more moderen Tamil writers corresponding to Perumal Murugan in Tamil.

It used to be arrange in 2012 through Lakshmi and Subodh Sankar, who previous offered insurance coverage and owned a start-up, respectively. Lakshmi had dreamed of proudly owning a bookstall for a very long time. Atta Galatta quickly expanded from a small, homey retailer in their very own area to its present location.

Atta way ‘play’ in Kannada, and Galatta stands for noise, or amusing.

“We selected the title as it stood for the type of environment we needed to create…to take the formality clear of artwork and literature and it sounded excellent,” says Subodh.

Focal point on regional languages

The 2 have been transparent that they sought after to put aside a large number of shelf house for Indian writing, each in English and regional languages.

“No longer many mainstream retail outlets within the town inventory regional books and those that loved studying books of their mom tongue would incessantly have to return to their fatherland to replenish on such books,” says Subodh.

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You’ll in finding books in Hindi, Kannada, Tamil, Telugu, Malayalam, Hindi and Urdu in Atta Galatta—those vary from Premchand’s Hindi classics to more moderen Tamil writers corresponding to Perumal Murugan in Tamil. Atta Galatta’s group of readers is terribly concerned, says Subodh, and offers ideas about new books that are supposed to be added to the gathering.

The Sankars knew that they must be offering one thing particular in the event that they sought after to carry other folks to an old school bookstall within the occasions of virtual books and Amazon. To perform this, they envisaged the shop as an area the place other folks may have interaction with each and every different, with books being the average level. The best way they did this used to be through opening up the shop as a platform for literary and inventive interplay.


Atta Galatta/Fb

Atta Galatta 2

Energetic studying group

From guide readings and launches to workshops, performs and vigorous storytelling classes, Atta Galatta has been website hosting occasions for the reason that time it used to be arrange.

For the uninitiated, creator Nandita Bose explains,”Atta Galatta has been my espresso hang-out, maximum cherished cultural house and my non secular house.”

Bose, who writes city novels about relationships, attends maximum occasions on the retailer and has even hosted a couple of herself.

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“Atta Galatta used to be arrange on the identical time when my first guide, Tread Softly, used to be introduced and they have got been extraordinarily supportive of my paintings,” she says.

24-year-old Maimuna Bilal Patel says she she has been coming to Atta Galatta frequently for the previous two years, all of the manner from Ok.R Puram at the different facet of the city. She came upon Atta Galatta as a result of her faculty used to be within the space.

The Sankars say that the bookstall became considered one of Bangalore’s cultural centres on account of the strengthen from its buyers and publishers.

“I just like the calm environment right here,” she says, even though she admits it may get relatively noisy throughout occasions.

Patel appears to be one in every of the various children that Atta Galatta has luckily followed into their little circle of relatives.

The Sankars say that the bookstall became considered one of Bangalore’s cultural centres on account of the strengthen from its buyers and publishers.

“It’s the individuals who have come and finished such superb occasions at Atta Galatta. Bangalore as a town lacked areas for such inventive studies prior to however issues have modified previously couple of years,” says Subodh.

Sensible partnerships

It’s been a protracted adventure, from time to time glad and from time to time irritating, says Lakshmi.

Being the reputable bookstall for the Bangalore Literature Pageant (BLF) and the Bangalore Poetry Pageant—which Atta Galatta has organised—has helped it live to tell the tale within the occasions of on-line buying groceries.

“The type of guide gross sales that occur at BLF is mad!” Subodh mentioned.

Atta Galatta could also be the reputable bookstall for Lekhana—a smaller, intimate literature competition that loves to exhibit native ability.

Writer and co-founder of Sangam Space Arshia Sattar, who additionally runs Lekhana, simply walked into Atta Galatta someday and requested them to be the bookstall for the competition.

“We have been terrified,” Subodh says. “We did not know whether or not we’d are living as much as her expectancies and we did not wish to disappoint Arshia of all other folks.”

Atta Galatta additionally became to publishing in 2016, after they produced Karna Kavita, a guide of Hindi poetry through 30 newbie Bangalore-based poets.

However it went easily, giving them the boldness to regulate larger gala’s like BLF, which they joined in 2015.

“BLF prides itself on being a small, homely and heat affair and that is the reason the type of bookstall we’re too,” says Subodh.

Atta Galatta additionally became to publishing in 2016, after they produced Karna Kavita, a guide of Hindi poetry through 30 newbie Bangalore-based poets. Sourav Roy, one of the crucial founders of Anjuman, an tournament that Atta Galatta curates, as soon as spoke to Lakshmi in regards to the problem find publishers for Hindi poetry, which ended in her determination to step in.

Publishing books is extra of a keenness than a trade at the present time, the Sankars say.

Ultimate 12 months, Atta Galatta printed movie and theatre actor Padmavati Rao’s guide of bilingual poetry—Of Love and Longing. Since then, they have printed two extra books of poetry—Dewed through Bose and 3 Halves through Amruta Dongray, that have been introduced on the Bangalore Poetry Pageant previous this 12 months. Their most up-to-date guide, Jest Like That, an anthology of funny tales edited through Shinie Antony, used to be introduced on 1 December.



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