Congress Social Media Chief On The Realities Of Countering BJP’s Message And Whether She Writes Rahul Gandhi’s Tweets

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Congress Social Media Chief On The Realities Of Countering BJP's Message And Whether She Writes Rahul Gandhi's Tweets


NEW DELHI — During the previous ten days, the Bharatiya Janata Birthday celebration(BJP) has referred to as the Congress Birthday celebration a “professional Muslim birthday party” and its chief, Rahul Gandhi, a “service provider of hate.” Divya Spandana, the actor-turned baby-kisser from Karnataka, who heads social media for the Congress, is incessantly the primary defensive position in addition to offense for her birthday party.

In a dialog with HuffPost India, Spandana, who’s credited for elevating the social media of the Congress, mentioned how she counters the BJP’s substantial presence on social media, her messaging for the 2019 basic election and whether or not she writes Gandhi’s tweets.

Excerpts:

What do you need your messaging to be?

We wish to lend our voice to people who aren’t heard. In Modi’s govt, it will be the unemployed formative years, it might be ladies, it will be the Dalits, it will be the minorities, it might farmers, it might be all of the different Hindus who don’t resonate with their concept of Hinduism. So, this can be a large phase of Indians which might be not noted, and that’s how I would like my messaging to be.

It my accountability because the social media head of the Congress Birthday celebration to take care of a degree of discourse. It is simply the way in which we predict, or how we’re conditioned, or how we’re stressed out.

Spiritual polarization might be the mainstay of the following election.

We aren’t going to make it a communal election. The BJP desires to make it about it, however we will have to additionally be capable of set the schedule. Why will have to no longer we get dragged into their dialog? Why would possibly not you solution me on jobs, why would possibly not you solution me on production. I do not wish to cross into an election in keeping with caste and faith. That isn’t the India I would like.

The item is that they are message is clearly extra resounding as a result of they have got the assets, they have got the TV, they have got the cash to print advertisements, radio jingles. So, other folks really feel that’s the dialog, however it is not.

Did Rahul Gandhi get a hold of the tweet himself or did you all brainstorm?

This comes naturally to him. It is not one thing he simply says but in addition what he believes. He did it himself.

Do you determine as a liberal?

If talking one’s thoughts, if short of to take everybody alongside in society, then most likely, sure, I am a liberal.

Communal problems are more likely to arise extra ceaselessly within the run as much as 2019. How will the Congress reply?

I believe accountability additionally comes from the media. We can not cross into the election with out their reinforce as a result of it’s all about communique presently, via radio, print, TV and social media.

In social media, they (BJP) are approach forward relating to assets. They’ve get right of entry to to numerous information, they have got cash, their messages get disseminated sooner. Now, how do I counter that?

If Congress must set the schedule, set the narrative, we wish to cooperation of everybody together with the media. We want Fb to cooperate, we’d like Whatsapp to cooperate, we’d like Twitter to cooperate with us and lend a hand us unfold our message. It will have to no longer at all times be concerning the cash. In a different way speaking lately, to succeed in out to a lay individual, and inform them the place the Congress stands, what we consider in, goes to be very arduous for 2019.

What I am pronouncing is that shouldn’t have biases against the ruling birthday party. No matter services and products or gear those platforms have will have to be made out there to everybody in a clear means.

However what would you are saying to counter non secular polarization? They are saying that we’re for Hindus and Congress pronouncing we’re for everybody, they could have extra affect.

The BJP does no longer outline Hinduism or get to dictate who’s an actual Hindu. I do not want the discourse to be about faith. I wish to have the similar more or less house to place my message out because the BJP does. As an example, if I’ve a press convention what number of tv channels will raise it? I wish to set the schedule, I wish to say that this will have to no longer be about faith, it will have to be about jobs. I’m pronouncing it however who’s there to listen to me out. It is not that I am not pronouncing it loudly sufficient, it is simply that I shouldn’t have sufficient platforms to keep up a correspondence

I believe you must pick out your battles. It is going to imply that modify is gradual, and other folks will most likely outrun you, however no longer for lengthy. However the imaginative and prescient isn’t momentary and doing one thing this is just right for the rustic. It isn’t with reference to polarizing other folks to snatch energy.

The Congress is accused of working towards cushy Hindutva.

You inform me what are we meant to do? They alienate the Hindus in opposition to us. Folks have so to assume for themselves, what’s a larger factor, who do you need to hear. I do not believe the individuals are able to peer it but, as a result of lately, the way in which they devour data is thru Whatsapp, radio, print and tv, and all of that is utterly taken up by means of the BJP on account of their assets and cash. Despite the fact that I wish to set the schedule, my voice is misplaced as a result of it’s not carried, as a result of I am not pronouncing the rest arguable, as a result of I am not pronouncing the rest to polarize other folks. It is not one thing I am at ease doing.

Then why is the temple run in Gujarat, and the Janeu Dhaari.

We aren’t doing cushy Hindutva. If he is going to a mosque, he’s pro-Muslim. If he is going to a temple, he is making an attempt to be Hindu. Oh, you aren’t speaking about Kathua. They’re continuously going to be pronouncing one thing. And also you listen them as a result of they’re extra amplified than us.

Each time, they drag us to a dialog about Hindu-Muslim, faith, we will have to speak about jobs. Do not get dragged into that dialog. However sadly, we infrequently fall into their entice. You’ll’t cross down that trail. It doesn’t matter what you are saying, you might be dropping that struggle. Simply opt for jobs, GST, demonetization, and the way other folks were hit by means of the failure of this govt.

But when this is my technique, to speak about jobs and the economic system, no one is wearing it. It is simply the way in which we’re lately within the age of knowledge and the way in which it’s fed on. It isn’t masala sufficient. And they have got the cash and assets to push their message extra. So, we’re a little caught and there’s a large problem in entrance people.

Numerous other folks consider you write Rahul Gandhi’s tweets?

He tweets himself. I’ve not anything to do with it.

How is it working the Congress social media marketing campaign?

I in truth shouldn’t have been in a position to do the rest with out his (Gandhi) lend a hand, I believe he believed in me greater than I assumed in myself as a result of social media was once one thing that I didn’t know.

Additionally on HuffPost India:

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