Joann van den Herik’s profile as a mannequin is rising, particularly on social media.
Quickly you’ll be seeing her on billboards wearing lingerie from Debenhams and after studying those information about her, you’ll see why they have been fast to snap her up for his or her marketing campaign.
Listed here are 8 belongings you will have to find out about curve model-on-the-rise Joann van den Herik.
Debenhams New DD+ mannequin
The 19-year-old is a way international up-and-comer, who simply landed her first UK marketing campaign modelling Debenhams’ DD+ underwear line.
Similar To The Hadids
And it’s now not simply the ladies within the circle of relatives making a reputation for themselves as fashions. Gigi and Bella’s more youthful brother, Anwar, may be a mannequin, who debuted at Tommy Hilfiger’s SS18 catwalk all over London Type Week.
Like every fashions, Van den Herik’s Instagram feed is full of completely lit pictures in more than a few flattering eventualities. She does, on the other hand, additionally submit empowering messages – a voice the craze trade wishes to listen to extra from.
The usage of her platform of over 58Okay Instagram fans, she targets to empower others to like their very own our bodies by way of writing about her studies with frame shaming and bullying.
“I felt like I used to be not anything simply because I had a distinct frame sort,” she wrote on 23 January. “It’s more uncomplicated mentioned than accomplished however: Don’t let folks’s phrases get to you.”
Steadily posting comparability footage of herself with and with out Photoshop to make some extent about self acceptance and herbal beauty, it’s now not sudden that van den Herik selected to not have her marketing campaign footage retouched for her first main UK gig.
Even though some might argue that she comes from a place of privilege – along with her splendid proportions and the assistance of her cousins to offer her fiercest poses – van den Herik’s selection to turn realness continues to be commendable as many others in her place would now not accomplish that.
The title would possibly’ve been somewhat of a giveaway, however the mannequin is neither American nor Palestinian like her a hit cousins, however in truth Dutch.
Amongst her Insta-friendly footage, she additionally stocks thought-provoking posts like this one with wry humour.
Taking An Lively Stand Towards The Concept That Fashions Can Handiest Have One Sort Of Frame
Van den Herik made a aware choice to just accept her frame and cross in opposition to the grain of the craze trade.
“I used to be actually obsessive about my frame and reducing weight, simply because everybody stored telling me I will have to appear to be the fashions at the mag covers and I didn’t appear to be that,” she informed HuffPost US.
“I’m in spite of everything at some extent the place I settle for myself and my frame. I glance within the replicate and inform myself on a daily basis ‘I LOVE MY CURVES!’”
Signed To A British Company
Van den Herik is signed to London-based mannequin company 12+, a number one company representing plus measurement fashions. Being from a well-known circle of relatives, with robust connections within the style trade, she may just probably have had her select of companies.
The truth that she selected to be represented by way of an company that empowers curvier girls speaks volumes to how significantly she takes her values on frame positivity.