NEW DELHI — India imposed restrictions on Monday on promoting condoms on tv, announcing commercials would handiest be allowed past due at night time as they might be irrelevant viewing for youngsters.
The Ministry of Knowledge & Broadcasting stated condom commercials will now be allowed handiest between 10 pm and six am to keep away from exposing kids to such subject matter and to agree to executive regulations.
The ministry instructed all tv channels in an advisory “to not telecast the commercials of condoms, which might be for a selected age crew and might be indecent/irrelevant for viewing by way of kids”.
The federal government stated its determination was once in response to regulations declaring that no commercials which “endanger the security of youngsters or create in them any pastime in bad practices” will have to be allowed. It additionally cited laws that restrict “indecent, vulgar, suggestive, repulsive or offensive issues”.
Speaking overtly about intercourse and birth control continues to be in large part taboo in India. Conservative social norms imply many women and men are nonetheless embarrassed to buy condoms, whose utilization stays low in rural spaces of the rustic.
The Indian executive supplies unfastened condoms below its community-based AIDS prevention programme, however a number of manufacturers — together with Durex condoms of Britain’s Reckitt Benckiser — are broadly to be had, with some recommended by way of Bollywood actors.
In September, an Indian condom maker was once compelled to withdraw a brand new commercial selling using the prophylactic forward of a significant Hindu pageant, native media reported.